Property Management News
It’s way more than an address—understanding the location of your community is important for successful apartment branding. Location should be one of the external factors that influences your branding, more so than most other things. Location can tell you: trends, culture, resident type, neighborhood vibe, attractions, destinations, and history. Consider each of these when you create a brand for your apartment community. Start paying attention. Components of Location in Apartment Branding AREA TRENDS Where do people go on the weekends? What are the neighborhood hotspots? Which local spot is a must-brunch? Are there food trucks? Are there music nights in the summer? Is it... Read more
Social media sparked a rise in the popularity of “house hacking,” a fancy new term for the age-old concept of being a landlord that has been repackaged for...
Confirming what many property managers may have known, new data from RealPage gives clarity on centralization, technology, and how renters are feeling in today’s...
Introduction You have just received that dreaded message from one of your long-term tenants. They love the place, but unfortunately, they have decided to move on at the...
Ever wish there was a roadmap for apartment branding? Meet apartment brand guidelines. This…map won’t look like anyone else’s. Except for the main elements...
We all know apartment reviews hold significant power in shaping the reputation of multifamily properties. But recently, apartment communities have become increasingly targeted by spam or fraudulent reviews with potential to mislead prospects and undermine the credibility of genuine, positive feedback. Have you noticed the recent uptick in spam reviews for your community? If so, you’re not alone. Here are a few ways you can fight back against fraudulent or spam reviews. How to spot a fake review Let’s be real, these bots and content farms are not that clever, so most spam or fraudulent reviews are easy enough to spot. Bragging about their Crypto cashout, leaving a WhatsApp... Read more
Elon Musk-run Twitter is facing yet another lawsuit over unpaid rent, and it’s in the East Bay this time, according to court documents filed in the Superior Court of...
Why internet listing services need to be a key tool in your multifamily marketing arsenal. If you’re like most apartment owners or managers, you use a variety of...
Social media has become increasingly popular for rental listings. It’s a good way to reach people looking for rentals, but it also helps potential renters...
It’s amazing how far Craigslist has come. I remember when I first started using it, back in the mid-2000s. At that point, it was mostly used by people looking to buy...
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