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A landlord-shaming project in Madison goes...
A landlord-shaming project in Madison goes...

The Slumlords website offers renters some leverage in a rigged legal landscape. It only took a few months after its April 2022 launch for Madison Slumlords, an online rogues’ gallery of the worst Madison landlords, to start gaining national attention.  “People on Twitter were like, ‘Wow, we could really use this in Los Angeles. We could really use this in Kentucky. We could really use this in New York,” the creator of Slumlords tells Tone Madison. “I think that if there’s a city with a landlord in it, then you can get put on the list.” Now, what started as a project to help Madisonians avoid signing a lease with a slumlord—with the added perk of public shaming—is... Read more

A Guide to Using Real Estate Hashtags for Social...

The proliferation of smart devices such as smartphones having access to social media has made search function more important than ever. In fact, the National...

Leasing Apartments Directly From Social Media Is...

It’s one of many possibilities with the birth and growth of new marketing tools and applications. TikTok is no longer social media’s underdog. It has become the...

5 Instagram Marketing Tips for Real Estate...

Do you own a real estate business that isn’t getting the volume of customers you had hoped for? Do you want to work on building brand awareness in the hopes that can...

Profitable Real Estate Blog Niches

If you’re planning to jump on the real estate blog wagon, you’re not alone. A growing number of real estate agents are wondering whether this path is worth the...

An SEO Guide for Apartment Communities
An SEO Guide for Apartment Communities

“Having your community ranked in the top two to four spots on the Google results page is really the holy grail.” There are plenty of new and developing tools and tips that apartment communities—or businesses of any kind—can use to optimize their online search results. Better known as SEO, Google clearly dominates this space, as Martin Canchola, co-founder & CTO for Apartment SEO, shared on Thursday at the Multifamily Social Media Summit held in Napa, Calif. It’s always about providing more, deeper and unique information about the property to improve its search ranking, he said. The optimal opportunity to provide this is via a community’s Google Business Profile listing,... Read more

Google Exec Tells Apartment Marketers How to...

The rise in video marketing is one way to embrace “the trends that won’t go away.” Marketers and the world are coming out of the craziest 24 months of the...

Social Media’s Growing Role in Apartment...

Apartment marketers are learning how to use video, user-generated content and micro-influencers to drive interest in their communities. Social media continues to...

How Exactly Do You Pronounce NICHE….?

Is it Nitch? Or Neeesh? No matter how you choose to pronounce “niche” it is important to find it, NOW.  Who is your audience? How do you stand out? Even if you are...

Your Guide to SEO for Apartments: How to Rank...

If your multifamily community has a website, you want as many people as possible to find and visit your site. And the key to getting more traffic to your website is to...