Property Management News
When peak leasing season hits, property teams bring their A-game to fill vacancies fast and connect with an influx of leads. This calls for efficiency, high-quality lead generation, and cost-effective marketing strategies. Refine your digital presence before crunch time to make your leasing season as smooth as possible. Here are 5 strategies to get ahead of peak leasing season: 1. Build a stellar reputation. During a renter’s search process, online reputation is king. Address all reviews, both negative and positive, with prompt and professional responses. Objective responses that provide solutions also show potential renters you value feedback and strive for constant... Read more
The real estate world is changing fast, and Artificial Intelligence (AI) is leading the charge, especially for those of us looking into passive investing. Gone are the...
In the competitive landscape of multifamily apartments, a sterling reputation score is the golden ticket to success. Whether it’s through online reviews, resident...
Your apartment community’s online reviews are sometimes more influential to prospective residents than your marketing messaging because they provide a more authentic,...
Even as consumer affairs agencies at the state, local and federal levels crack down on fake online reviews, potential renters are using these evaluations more and more...
Naming apartments is a tricky game—and creating it to be one-of-a-kind is the NAME of the game, pun completely intended. What Can an Apartment Name Do? The purpose of a name? It’s shorthand for who your brand is. It gives a snippet of an idea. A name is the first thing that can grab attention (if it’s a good one), keep attention, and if it’s interesting enough, it can allow the prospect to ponder its meaning a little bit. Your apartment name can tell a story, evoke a feeling, and emphasize your branding—when you follow our guidance. TELL A STORY Names that make for the most fun in the process are the ones with a story. If there isn’t one, we create it within the... Read more
In the ultra-competitive world of multifamily property management, your online reputation is more crucial than ever. The importance of actively managing and responding...
Social Media Apartment Marketing—Three Ways It’s time to post on social media to market your apartment community. But you’re not feeling it. Here are...
Leasing up a new community can be a lot of fun and also a lot of work. Sometimes, it can be a bit overwhelming. Check out these four easy ways to engage traffic...
Would you happen to know your apartment’s online reputation? Are you actively managing it? Reputation management influences “how your community is perceived...
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