Property Management News

Effective Reputation Management

In the ultra-competitive world of multifamily property management, your online reputation is more crucial than ever. The importance of actively managing and responding to online reviews, whether they are positive or negative, is vital. Why Engage with Online Reviews? Builds Trust & Credibility: Responding to reviews shows prospective and current residents that you value their feedback and are committed to continuous improvement. Enhances Visibility: Active engagement on review platforms can boost your online presence, making your community more visible to potential residents. Provides Insight: Reviews offer invaluable insight into the resident experience, helping to identify... Read more

Social Media Apartment Marketing—Three Ways It's time to post on social media to market your apartment community. But you're not feeling it. Here are...

Leasing up a new community can be a lot of fun and also a lot of work. Sometimes, it can be a bit overwhelming. Check out these four easy ways to engage traffic...

Would you happen to know your apartment's online reputation? Are you actively managing it? Reputation management influences "how your community is perceived...

How to use the "new word of mouth" to attract prospective renters. Over the last decade, online shopping channels such as Amazon, have made customer reviews...

How Gen Z Renters are Changing Multifamily...

An emerging story in the multifamily industry is the coming of age of Generation Z, the largest in American history, and their strong preference to rent instead of buy for financial and lifestyle reasons. They're also changing how multifamily marketers highlight their apartment communities. RealPage's 2023 National Multifamily Renter Study shows that Gen Z renters will use multiple non-traditional marketing tools to find their next apartments. While establishing a multifamily marketing strategy that follows the typical leasing funnel is still beneficial, communities whose ideal renter profile skews toward the Gen Z age gap may need to look beyond just websites, PPC... Read more

Artificial intelligence is creating efficiencies in design, marketing, operations and beyond. But questions remain. If the words artificial intelligence only call to...

How steering clear of these pitfalls helps preserve property values and enhance efficiencies. Effective property management in the multifamily industry is a nuanced...

Signing new residents is not just about offering the right apartment home at the right price. Granted, that's obviously a huge part of the equation, but...

By now it's no secret that being pet-friendly is crucial to attracting today's renters. According to a recent study by apartment operator Cortland, 82% of Gen...