5 Ways to Boost Property Marketing Ahead of Peak Leasing Season

When peak leasing season hits, property teams bring their A-game to fill vacancies fast and connect with an influx of leads. This calls for efficiency, high-quality lead generation, and cost-effective marketing strategies.

Refine your digital presence before crunch time to make your leasing season as smooth as possible.

Here are 5 strategies to get ahead of peak leasing season:

1. Build a stellar reputation.

During a renter’s search process, online reputation is king. Address all reviews, both negative and positive, with prompt and professional responses. Objective responses that provide solutions also show potential renters you value feedback and strive for constant improvement.

Don’t forget the power of recent reviews! Encourage current residents to leave reviews. You can generate new reviews by requesting feedback at key times: move-ins, after renewal, and after maintenance requests are completed. Positive reviews are your property’s social proof. They build trust and attract high-quality renter leads who want to live in a well-managed property.

2. Refresh listings to drive meaningful action.

First impressions are crucial! Give your rental listings across all platforms a facelift and make sure they drive tour bookings. Automated tour scheduling on the listing, and lead forms that capture critical information, will help you easily attract prospects to your community.

Listings are also the hub for renters to decide on your property. Ensure your current reviews are present, information is accurate, amenities are clearly listed, and high-quality photos and videos showcase your property’s best features. This is your chance to stand out against competing properties and make renters say “Wow, I want to live there!”

3. Drive conversion with multichannel marketing.

Embrace multichannel marketing to reinforce the power of your property’s brand with high-quality leads cost-effectively. Consider social media advertising, search advertising, geofencing and display. 

4. Create seamless connections with automated communication.

Streamline communication and save yourself precious time during peak season with automated communication. Chatbots on your property website and automated voice assistants via phone can handle basic inquiries and frequently asked questions 24/7. They can also schedule tours with renters who are ready to learn more about the community. Automated responses free you up to focus on personalized communication with serious renters who are close to signing a lease.

5. Take pride in your property website.

A well-designed website can be a powerful tool for showcasing your rentals, capturing leads, and converting them into happy renters. Ensure your website is user-friendly and mobile-optimized. Potential renters should be able to navigate the site with ease, book tours, and access information that will help them decide to lease.

This strategic approach puts you in a prime position to secure high-quality renters quickly and efficiently, maximizing your rental income and minimizing vacancies. By taking these proactive steps now, you’ll be well ahead of the curve when peak season arrives.

Your online reputation will shine, your listings will attract attention, and your communication will be efficient. So, don’t wait —start preparing today for a peak leasing season that’s a resounding success!

Source: Rent.