Marketing Vacant Units

By David Crown, C.E.O. of Los Angeles Property Management Group It might seem like ownership of property can only happen through careful planning, but as a property manager in Los Angeles, I talk to folks all the time who’ve become landlords without meaning to. Maybe a relative has passed away and left them a property…

By Dean Richmond, Senior Director of Marketing at Nextivity, Inc. Before shelter-in-place orders were given around the COVID-19 pandemic, tenants might have tolerated spotty indoor cellular service. But now, the stakes have been raised and unreliable cellular reception can be a deal breaker for many tenants, particularly those with leases coming up for renewal. After…

Landlords are increasingly willing to offer concessions or perks to potential tenants rather than lower rent as the pandemic impacts the rental market, a new Zillow study found. The survey of Zillow listings showed that 30.4% of rental listings on the service featured concessions, compared to 16.2% of listings in February and 12.5% last July. Those…

Whether to use a security deposit or a move-in fee, if it is legal in your area, is the topic this week from Keepe the on-demand repair and maintenance company. One of the biggest risks with managing a rental property is having to deal with property damage by existing or outgoing renters. Over the years, security deposits…

Collecting rent on time is a vital aspect of being a landlord. After all, rent payments are the principal source of your income. If your tenants don’t pay—for whatever reason—you’re left worrying about making mortgage payments and paying your bills. For landlords who manage a few rental units, one missed rent payment can cause significant…

The global pandemic has shifted our perception of home. As the places we live have also become the places we work and play, there is an increased emphasis on the need for functional, flexible spaces that reflect our new reality. The advent of the pandemic is accelerating the rate at which change is happening in…

A local real estate company the District sued in 2018 for housing discrimination against potential tenants will have to pay a $250,000 penalty to resolve the lawsuit, Attorney General Karl Racine announced last Tuesday. The company, Evolve, LLC, was sued by Racine’s office for discriminating against housing voucher recipients by denying them opportunities to view properties and…

Downsizing is becoming more popular and driving rental demand in both younger and older generations. By Holly Welles More people than ever are moving out of their homes and transitioning or downsizing to apartment living. Apartments offer many advantages over owning a home. For one, renting can be cheaper than paying off a mortgage. Repairs…

Investing in high resident satisfaction can do a number of highly impactful things for your business. Increased resident retention can improve your operating income by reducing turnovers. Additionally, receiving an increased amount of 5-star reviews can greatly impact your online marketing efforts. This can be done at no cost to you, while also adding a…

Social distancing is a term that all renters and landlords are getting familiar with in order to contain the spread of COVID-19. This novel approach to life has landlords and leasing agents reconsidering how to host apartment tours in the days ahead. Many landlords and agents are asking, “How can I showcase this vacant apartment…