Marketing Vacant Units

  THE RUSH TO PLUSH We’re seeing a return to plush furniture. More people today are moving towards rich, plush sofas and chairs. Their rounded shapes and often over-stuffed bodies scream comfort and relaxation while hinting at luxury. Large, plush pillows are increasingly used with these plush seats, though they can also be put on…

After months of development, your property’s new social media strategy has hit the big time – or, at least, the social media channels you’ve chosen to utilize based on your target audience. You’ve spell-checked, hashtagged, and boosted. Now, all you have to do is wait for the leads to roll in, right? Before you skip to the…

At National Multifamily Housing Council’s 2018 OpTech Conference & Exposition in Orlando, the company unveiled the results of its Renter Preferences Report, in partnership with Kingsley Associates. RE Tech Advisors’ Associate Manager Andrew White, moderated the panel that included Fairfield Residential’s Senior Financial Analyst Christine Wachsman, Greystar’s Senior Managing Director Steve Boyack, The Bozzuto Group’s Vice…

The multifamily housing industry has a new driving demographic, and surprisingly, it’s not Millennials or Generation Z. In fact, the new kids on the block are not kids at all. Baby Boomers, the label identifying those currently aged 54 to 74, are one of the industry’s newest darlings. This demographic that is currently 76 million-strong…

The student housing market appears to be poised for continued moderation. This year has seen a slowdown in leasing velocity and compression of rent growth, though there have been bright spots. Overall rent growth for U.S. student housing has compressed to 1.4 percent from 1.8 percent since last fall, according to the latest data. Peaks in…

Today, there is no shortage of apartment owners upgrading their tired properties with unit renovations, clubhouse transformations, and new amenities. These improvements work: Landlords can charge higher rents and implement new revenue streams like utility reimbursement, and they will likely sell their property for a higher price than if they never did the renovation. There…

With a growing number of Americans renting, Apartment Guide conducted research to help uncover what renters really think is important and what they learned while going through the process of finding a home to rent. These findings provide insights to renters who are just getting started by learning from others who have already signed a lease,…

If you’re thinking of listing your home as a vacation rental, have a listen to what travelers say makes a space inviting and welcoming, and what’s a turnoff. For starters, amenities and cleanliness matter. “I would have loved better sheets and towels as well as decent soap and amenities,” says Carol VanderKloot of New York,…

There is a big difference between a rental real estate mogul and someone who manages a handful of properties they rent to local residents — especially when it comes to marketing. Real estate corporations and investors with dozens of homes in their portfolios are marketing all the time. They have invested in fancy websites and…

Apartment vacancy is arguably the single biggest problem in the multifamily industry. When vacancy is high, no one is happy. But what if the way that many people in the industry think about vacancy is wrong? Too often, the multifamily industry operates in an extremely compartmentalized way. Marketing is in one compartment. Leasing is in…