Marketing Vacant Units

Social distancing is a term that all renters and landlords are getting familiar with in order to contain the spread of COVID-19. This novel approach to life has landlords and leasing agents reconsidering how to host apartment tours in the days ahead. Many landlords and agents are asking, “How can I showcase this vacant apartment…

As the financial fallout from the Coronavirus pandemic continues to affect most industries, including the multifamily industry, a common question that has emerged from clients is how to optimize their digital ad spend. One of the greatest things about Google Ads is that you’re given the ability to adjust your budget whenever you want. In…

As more people are urged to stay home due to the coronavirus, many are still proving that they are interested in purchasing a home. Although many real estate companies have paused home showings, the desire for digital home showings have risen rapidly. In a new report from Redfin, the brokerage said it saw a 494% increase in requests…

Technology has reshaped our lives in so many ways — instant transportation at the click of a button, instant grocery or food delivery and the ability to communicate via video with anyone in the world are just a few of the perks technology brings to the table every day. While the real estate industry has…

Here’s a hint: convenient services, resort-style amenities and attainable pricing. Today’s renters want it all: beautiful units, resort-style amenities, convenient services and attainable pricing. To be a successful multifamily investor and operator, it’s important to strike a balance between fulfilling renters’ “dream lifestyle” while not going over the top in terms of cost. From Gen…

There are plenty of reasons to rebrand an apartment community. Perhaps, you want to revitalize your brand image to appeal to up-and-coming renters. Maybe, your management company has ushered in the New Year by acquiring a new property, and it needs a brand identity to match your vision. No matter the motive, rebranding your property…

In-unit laundry. Central air. Off-street parking. Fitness centers. When it comes to housing amenities, it’s a familiar list. In the urban rental sector, however, where landlords around the country are trying to accommodate their residents’ needs with bike repair facilities and produce banks, one Philadelphia property developer is testing out telehealth. “The concept of landlords providing wraparound services…

Anytime new technology begins to mature and become more established there is a natural fear amongst employees that new tools could jeopardize their jobs. If a new technological device automates a task, will their employer still need to employ them to do that task? In multifamily, this is an understandable concern for leasing agents as…

Resident preferences show most renters still prefer an in-person tours of apartments with a representative, according to a new resident-preferences report from the National Multifamily Housing Council (NMHC). “While emerging technologies have allowed communities to offer virtual tours and other opportunities for online engagement, we found that the majority of renters still prefer an in-person tour with…

Leasing a large number of units during the winter months is one of the hardest things to do in the multifamily industry. And, unfortunately, it’s pretty common. Suddenly, it’s December and you find yourself with a high number of vacant units. Now what? In this post, we will walk you through the best way to…