The past 10 years have seen a boom in apartment living, with more and more people – especially millennials – choosing to live in upscale, luxurious apartment communities. These new residents are driving a demand for communities equipped with state-of-the-art, high-tech amenities that only the 21st century can offer. At the forefront of these high-tech…
What are the top concerns for apartment renters when deciding whether to sign a lease? A new survey recently administered by national apartment management firm Village Green found that three factors—rent, location and community environment—make up the top drivers of apartment leasing decisions among renters of every age and across geographic markets. Approximately 70 percent of…
Search engine optimization—SEO for short—is both vitally important for most businesses and widely misunderstood. In this sense it’s like many other elements of online marketing—Craigslist, pay per click advertising, website design, etc. This leads, predictably enough, to radically different experiences with SEO from person to person. Someone who works with a person who knows their…
Let me share with you the cornerstone principle of long term real estate investing: The success or failure of your real estate investments depends on your ability to consistently attract and retain great tenants. In the end, it doesn’t matter how great of a deal you got on the property or how strong your projected…
The company’s national study found that although there are generational differences when it comes to a community environment, a majority of renters are taking a growing interest in amenity offerings. Village Green released the results of its First Annual National Renters Index, a nationwide survey of resident opinions on the rental market. According to the…
The real estate industry is changing fast, with technology and enhanced inter-connectivity already making a massive impact in the sector in terms of how customers find a property and how they view it. The internet remains one of the most popular resources for home buyers, with 95% of customers searching for real estate online, and…
Your property’s online presence is being challenged every minute of the day by a competitor seeking to get an edge when prospects look for apartments. The best offense to fend the attack is a strong defense, one that assures when consumers look for a place to call home they see your website first. The evolving online…
Staging your house can make you money. Seventy-one percent of sellers’ agents believe a well-staged environment increases the dollar value buyers are willing to offer, according to the National Association of REALTORS® “2015 Profile of Home Staging.” Just take this real world tale of two condo listings from Terrylynn Fisher, a REALTOR® with Dudum Real…
A home’s price is based on many factors that can’t be changed, such as location, square footage, and age. While these fixed factors may seem like an end-all-be-all, you can present your client’s home in other ways that may add perceived value for buyers. A full overhaul or shiny new kitchen are not the only options —…
When the word “millennial” seems to be on everyone’s tongue, it is easy to forget about the next generation, which is Generation Z. It seems to be a common mistake to confuse the two terms interchangeably, but the two are actually pretty different. After all, according to The Huffington Post, Generation Z is also known…