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It can take a lot of work to prepare a home for the market, and the number one piece of advice for homeowners who are getting their home ready for showings and open houses is to get organized. You’ve cleaned. You’ve made repairs, freshened the landscaping, brought in fresh flowers and you’re ready for your…


The dramatic rise in popularity of vacation rentals has been in greater part thanks to AirBnB, a company that has largely popularized short-rentals around the world. While suffering a severe and acute backlash in sporadic cities that have seen demand for housing increase due to landlords’ desires for short-term profits from vacation-goers over long-term tenants, the company has stayed…


A fresh coat of paint is a fairly inexpensive way to refresh the look of your home; the average exterior paint job costs about $2,600, while interior paint costs $1,660, according to Home Advisor. But choose the wrong shade and you could wind up regretting it later. Paint your home with a weird color either…


Boost your kitchen’s appeal and home value without breaking the bank. It’s likely you spend much of your time at home in your kitchen, cooking, entertaining friends over a glass (or two) of wine, or talking through your day with family. But there may come a day when you look around and notice that this well-loved…


In this HGTV-saturated era, most home sellers have heard of home staging, a practice of arranging furniture in your home to make it look as alluring as a photo spread in a design blog. But what is pop-up staging? Consider it the bargain alternative that uses fold-out “fake” furniture for a fraction of the price…


Facebook started as a college networking site over a decade ago and has since evolved into one of the most crucial business marketing tools for the real estate professional. But one key feature harnesses a wealth of networking potential not offered by any other social media platform, and surprisingly it’s also one of the most…


There is a lot of talk about what Millennials want in multifamily amenities and it usually involves speed, ease and the latest technology—but of course, they are not the only ones to consider this year. Property owners also recognize the downsizing Baby Boomers as another key demographic. That said, it is important to keep in…


HousingSearchNW.org is a free service that provides fast access to up-to-date housing information in communities across Washington. Providers of rental housing can use the free service to showcase properties in great detail. Listings can include pictures and information about rent and eligibility criteria, amenities, and special unit features like pet policy, accessible living options and…


One of the most common problems we hear about from apartment marketers is that they are struggling to market their communities because they simply don’t have the budget necessary to do the job well. Today we’re talking about the things you can do on a shoestring budget to improve your community’s marketing strategy and performance. Make…


Apartment living is focusing more and more on the world outside the apartment, and developers are providing amenities that help residents connect with their neighbors, their neighborhoods and with services and amenities they need. The lobbies say it all. Some designers now style their apartment lobbies like the entrance to a resort hotel, with places…

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