Marketing Vacant Units

You may not have the extra funds to stage a property, but that doesn’t mean there aren’t ways you can still spruce it up. “Everyone needs to stage their home to sell it efficiently,” Laura McHolm, co-founder of NorthStar Moving, told realtor.com®. “But you do not need to spend a lot of money to stage…

Open houses can increase the likelihood that your home will sell but it can also increase the potential of theft. “With so many people touring your open house…the most prominent open house security issue during a house showing is thefts and robbery,” said reolink. “KABC reported that more than $150,000 worth of watches, jewelry, and electronics…

In a market that’s growing by the minute, landlords need to make the most of their properties to stand out from the crowd. True property optimization — minimizing costs while improving performance and increasing ROI — is still the name of the game for landlords across the U.S. As both a landlord and a broker, I’ve…

Is it time to say goodbye to shiplap and millennial pink? This design expert weighs in. As we flip to the last pages of our 2018 calendar, it’s time to look at interior design trends on the rise — and say goodbye to those on their way out in 2019. Here are our predictions about…

He’s a young blond from Martha’s Vineyard. Like a lot of our transplants, he landed in Louisville because of a job. But unlike other job transplants, he’s a little different. Seven Wetherbee has four legs, a beautiful golden coat and a passion for chasing tennis balls. For this new Louisvillian, a love the outdoors plus a…

Renters looking to save on their monthly costs might want to consider a move—and fast. According to a new analysis, apartment bargaining power goes up in the winter, especially in colder markets. Recent data from RealPage, a property management solutions company based outside of Dallas, shows that apartment rents tend to drop toward the end…

Every seller wants their home to stand out from the crowd, and that often means beefing it up with shiny new improvements before putting it on the market. But sometimes owners go overboard, and the repairs become more costly and time-consuming than they’re worth. To help you learn from others’ mistakes, we gathered real-life stories of home…

  THE RUSH TO PLUSH We’re seeing a return to plush furniture. More people today are moving towards rich, plush sofas and chairs. Their rounded shapes and often over-stuffed bodies scream comfort and relaxation while hinting at luxury. Large, plush pillows are increasingly used with these plush seats, though they can also be put on…

After months of development, your property’s new social media strategy has hit the big time – or, at least, the social media channels you’ve chosen to utilize based on your target audience. You’ve spell-checked, hashtagged, and boosted. Now, all you have to do is wait for the leads to roll in, right? Before you skip to the…

At National Multifamily Housing Council’s 2018 OpTech Conference & Exposition in Orlando, the company unveiled the results of its Renter Preferences Report, in partnership with Kingsley Associates. RE Tech Advisors’ Associate Manager Andrew White, moderated the panel that included Fairfield Residential’s Senior Financial Analyst Christine Wachsman, Greystar’s Senior Managing Director Steve Boyack, The Bozzuto Group’s Vice…