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According to AARP, Baby Boomers spend about $3 trillion annually and a whopping 78 percent are online, where they’re buying $7 billion in goods and services. As of 2017, they spent more time online than Millennials. It’s likely their time spent online will continue to grow, and they have the resources to support an increasing number of online…


Tenant-friendly amenities, those that attract and keep high-paying tenants, are a must in today’s rental housing world – but some features cost so much to add that it’s difficult to recoup your investment. Fortunately, there are some attractive elements you can include in your rentals that won’t cost a fortune. In recent years, the cost…


Old-school multifamily marketing had a limited number of channels to choose from and most of the options were fairly basic in terms of how they worked. It wasn’t easy to think about marketing in more precise, targeted terms. Digital changed all of that. In the past, you were only able to buy newspaper ads or…


Apartment construction was expected to peak in 2016/2017 according to many industry watchers and participants, but evidently the market didn’t get the memo. It seemed like the boom in rental apartment buildings was ending when a slug of new apartment deliveries began to put pressure on rents and occupancies three years back, but the market…


Facebook advertising has long been a cornerstone of digital marketing strategies across a range of industries. Where else can strategists enjoy seamless access to millions of users, many of whom might be searching for their next apartment home? From showcasing products to publicizing team culture, it’s little wonder why Facebook is utilized for sales and branding efforts,…


Will Rogers captivated audiences with his frontier-style storytelling and humor. He found the right blend of content while appealing to the masses with a plain yet inspiring message. The youngest of eight children born in the Cherokee Nation of Indian Territory in 1839, he was recognized for spinning rope on Vaudeville and became a household…


You’re well aware that the bulk of marketing efforts for senior properties has shifted to the Internet, so we won’t dwell on it here. If you’re not keeping up with what’s happening with online marketing, you’re not keeping up with your competition in senior housing. It’s that simple. But knowing you should take action isn’t the same as…


There’s no doubt that the sharing economy is redefining the meaning of public spaces. And, it’s not just the sharing economy—it’s digital technology as we know it, which has transformed social interaction in ways that are still trying to be understood by everyone, from medical professionals and marketing firms to those of us in the…


Classic apartment marketing is becoming just that. What once was considered as being the four cornerstones of sales pitches – the 4Ps of product, price, place and promotion – are being transformed by those digital devices that consumers hold dear to their hearts, and hands in a new way. Smartphones and tablets continue to define…


If you own or manage rental properties, your ideal tenant is likely a young, gainfully employed person who plans to rent long-term. Luckily for you, this dream occupant comprises one of the largest renting demographics: millennials. According to Pew Research Center, 74% of them are renters. And given that the same study states that they’re also…

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