Marketing Vacant Units

Resident preferences show most renters still prefer an in-person tours of apartments with a representative, according to a new resident-preferences report from the National Multifamily Housing Council (NMHC). “While emerging technologies have allowed communities to offer virtual tours and other opportunities for online engagement, we found that the majority of renters still prefer an in-person tour with…

Leasing a large number of units during the winter months is one of the hardest things to do in the multifamily industry. And, unfortunately, it’s pretty common. Suddenly, it’s December and you find yourself with a high number of vacant units. Now what? In this post, we will walk you through the best way to…

Generation Z is predicted to spend $226,000 on rent in their lifetime. For context, that’s $24,000 more than millennials and $77,000 more than baby boomers — and many of them are already starting to rent. This means that for property managers who haven’t yet started to tailor their marketing strategies to this demographic, the time to start…

According to AARP, Baby Boomers spend about $3 trillion annually and a whopping 78 percent are online, where they’re buying $7 billion in goods and services. As of 2017, they spent more time online than Millennials. It’s likely their time spent online will continue to grow, and they have the resources to support an increasing number of online…

Tenant-friendly amenities, those that attract and keep high-paying tenants, are a must in today’s rental housing world – but some features cost so much to add that it’s difficult to recoup your investment. Fortunately, there are some attractive elements you can include in your rentals that won’t cost a fortune. In recent years, the cost…

Old-school multifamily marketing had a limited number of channels to choose from and most of the options were fairly basic in terms of how they worked. It wasn’t easy to think about marketing in more precise, targeted terms. Digital changed all of that. In the past, you were only able to buy newspaper ads or…

Apartment construction was expected to peak in 2016/2017 according to many industry watchers and participants, but evidently the market didn’t get the memo. It seemed like the boom in rental apartment buildings was ending when a slug of new apartment deliveries began to put pressure on rents and occupancies three years back, but the market…

Facebook advertising has long been a cornerstone of digital marketing strategies across a range of industries. Where else can strategists enjoy seamless access to millions of users, many of whom might be searching for their next apartment home? From showcasing products to publicizing team culture, it’s little wonder why Facebook is utilized for sales and branding efforts,…

Will Rogers captivated audiences with his frontier-style storytelling and humor. He found the right blend of content while appealing to the masses with a plain yet inspiring message. The youngest of eight children born in the Cherokee Nation of Indian Territory in 1839, he was recognized for spinning rope on Vaudeville and became a household…

You’re well aware that the bulk of marketing efforts for senior properties has shifted to the Internet, so we won’t dwell on it here. If you’re not keeping up with what’s happening with online marketing, you’re not keeping up with your competition in senior housing. It’s that simple. But knowing you should take action isn’t the same as…