Marketing Vacant Units

To get in front of potential renters and to stay in touch with current renters, emails are a powerful tool. Everyone checks their inboxes several times a day, yet the success of your email campaigns depends on open rates. Crafting great emails takes a lot of time and thoughtfulness, but all that hard work can…

It’s no secret that periods of tenant turnover are costly for landlords. And the longer a property sits vacant, the more expensive turnover becomes. What you may not realize, however, is that there are some hidden costs of tenant turnover. Below, we go over all of the costs associated with tenant turnover. By the end,…

In 2020, the share of consumers who used the internet to search for a new place to live increased to an all-time high of 97 percent, according to National Association of Realtors research. With that in mind, speaking the same language as your potential buyers or renters is key to attracting them to your property…

Do landlords really know what their tenants want? And are tenants willing to pay more to get specific features in a rental property? Millionacres surveyed 1,500 renters and 136 landlords to find out. Some of the features landlords typically think add the most value aren’t as much of a priority for tenants as you might…

Despite the fact that stocks begin to rise three to six months before economic recovery, the real estate market hasn’t taken much of a hit thanks to the pandemic. If you have available units to fill, chances are good that there are a number of prospective tenants waiting to find suitable housing. But before you approve the…

While apartment communities typically tailor their marketing plans to reach a broad audience, recent trends indicate a need for more engagement with prospective residents within their specific geographic area. In 2019, 45.5% of Americans moved within 100 miles of their previous residence—an all-time high. That number could possibly increase after 2020 in light of the global…

Written by Mark Smolen, Instructor and Owner of Quickbooks for Landlords Hello my friends!! The hit video course, “QuickBooks For Landlords”, has been upgraded to include everything that ANY company, not only landlords, could use and benefit from. All of the members of The American Apartment Association who purchased this course have been massively thankful…

“70th St, by campus. 2 bdrms, brick walls, built-ins, BR, LR, kit & bath. $250.” This, of course, was how apartment marketers used to advertise their units and available amenities in the classifieds section of newspapers. They were forced to abbreviate words and keep their descriptions as short as possible because the price of the…

About 52% of Americans still say that they’re being financially impacted by the coronavirus pandemic, according to survey data from TransUnion. While some of those affected have been able to find new jobs or rely on unemployment benefits to see them through, 75% are worried about paying their bills. That may be especially true with Congress…

RentCheck is a nationwide leader in guided property inspections for property managers. Their mission is to save you time and money on property inspections by having your residents conduct virtual guided walkthroughs. Inspections and walkthroughs need to be conducted but have historically been an ongoing hassle. The COVID-19 pandemic has made it even more difficult,…