Marketing Vacant Units

With years of experience designing, renovating, and staging spec homes (short for “speculation,” that is, homes builders create without a buyer yet on board), designer Julie Kantrowitz knows what makes a home sellable. The New Jersey-based founder of JK Interior Living looks to the projects she’s designed for clients and her knowledge of the home market to…

The student property management industry, like many others, is becoming very connected. As one might expect, putting heads in beds largely comes down to finding where students are online. For student housing operators, increasing resident retention and creating a sense of community now extends from the pool and club room to online venues. Frequenting social…

While we all know that online reviews are important for multifamily marketing, managing them can often be overwhelming. That’s because there are many social media and review venues to monitor for negative reviews and posts you can mitigate and positive ones you can amplify. Few have the time to seek out and pore over everything…

When you scan the internet for 2019 real estate trends, you’ll find a lot of different opinions about what the year will bring. However, one consistent theme is that we will start to see more and more millennials purchase homes. Whether it is because they are aging or feeling more financially stable, there’s no doubt…

Apartment websites are best understood as an extremely effective marketing tool that allows potential residents to learn about your community before contacting your leasing staff—providing your staff with higher quality leads. But if your community website is going to become that kind of leasing tool, you need to design an effective website that helps prospects qualify themselves…

Cold weather can take its toll on a property, especially in regions of the world where winters are harsh. Most parts of the landscape are vulnerable to damage from winter storms, but trees may be especially susceptible. By the end of winter, many homeowners wonder if their trees would benefit from some professional TLC. Tree…

You may not have the extra funds to stage a property, but that doesn’t mean there aren’t ways you can still spruce it up. “Everyone needs to stage their home to sell it efficiently,” Laura McHolm, co-founder of NorthStar Moving, told realtor.com®. “But you do not need to spend a lot of money to stage…

Open houses can increase the likelihood that your home will sell but it can also increase the potential of theft. “With so many people touring your open house…the most prominent open house security issue during a house showing is thefts and robbery,” said reolink. “KABC reported that more than $150,000 worth of watches, jewelry, and electronics…

In a market that’s growing by the minute, landlords need to make the most of their properties to stand out from the crowd. True property optimization — minimizing costs while improving performance and increasing ROI — is still the name of the game for landlords across the U.S. As both a landlord and a broker, I’ve…

Is it time to say goodbye to shiplap and millennial pink? This design expert weighs in. As we flip to the last pages of our 2018 calendar, it’s time to look at interior design trends on the rise — and say goodbye to those on their way out in 2019. Here are our predictions about…