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You’re well aware that the bulk of marketing efforts for senior properties has shifted to the Internet, so we won’t dwell on it here. If you’re not keeping up with what’s happening with online marketing, you’re not keeping up with your competition in senior housing. It’s that simple. But knowing you should take action isn’t the same as…


There’s no doubt that the sharing economy is redefining the meaning of public spaces. And, it’s not just the sharing economy—it’s digital technology as we know it, which has transformed social interaction in ways that are still trying to be understood by everyone, from medical professionals and marketing firms to those of us in the…


Classic apartment marketing is becoming just that. What once was considered as being the four cornerstones of sales pitches – the 4Ps of product, price, place and promotion – are being transformed by those digital devices that consumers hold dear to their hearts, and hands in a new way. Smartphones and tablets continue to define…


If you own or manage rental properties, your ideal tenant is likely a young, gainfully employed person who plans to rent long-term. Luckily for you, this dream occupant comprises one of the largest renting demographics: millennials. According to Pew Research Center, 74% of them are renters. And given that the same study states that they’re also…


Time is money when turning student housing units. Management and maintenance teams have to synchronize their efforts, and the best way to accomplish this task is through open, efficient communication. Facilities management software provides an accessible solution for student housing operators to see a more complete view of maintenance processes  ̶  from assigning work orders to completing on-the-spot…


As websites for multifamily communities continue to evolve and showcase the latest in immersive content offerings, many have interpreted this progression as a move away from the impact of copy on apartment marketing. Some might think you can just slap a few known keywords on the page to help Google find your website and then…


Apartments that miss leasing inquiries or wait too long for follow-up with prospective renters may be throwing away money. Multifamily call center data shows that more than half of email and text inquiries come in after business hours and conversion rates drop the longer it takes for the property to respond. Industry experts say that…


Many can agree that customer loyalty is the cornerstone of a successful business. Depending on the industry of interest, acquiring a new customer can cost a company five to 25 times more than retaining an existing one. Furthermore, according to research done by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5 percent…


Like baseball has spring training and football has training camp, budgeting has its own preseason. It’s the time before the crunch that property managers and administrators prepare for planning the next year’s budget. Or at least they should be. Never mind the two-a-days, budgeting preparation shouldn’t be that exhausting. But advance preparation should be spent getting ready…


As a multifamily executive working in the Digital Age, you most likely invest in a website to help your apartment community attract potential renters, engage current residents, and execute an overall successful marketing strategy. But, with the demand for businesses to have an online presence becoming greater, competition is now steeper, making it more difficult for…

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