Marketing Vacant Units

As more people are urged to stay home due to the coronavirus, many are still proving that they are interested in purchasing a home. Although many real estate companies have paused home showings, the desire for digital home showings have risen rapidly. In a new report from Redfin, the brokerage said it saw a 494% increase in requests…

Technology has reshaped our lives in so many ways — instant transportation at the click of a button, instant grocery or food delivery and the ability to communicate via video with anyone in the world are just a few of the perks technology brings to the table every day. While the real estate industry has…

Here’s a hint: convenient services, resort-style amenities and attainable pricing. Today’s renters want it all: beautiful units, resort-style amenities, convenient services and attainable pricing. To be a successful multifamily investor and operator, it’s important to strike a balance between fulfilling renters’ “dream lifestyle” while not going over the top in terms of cost. From Gen…

There are plenty of reasons to rebrand an apartment community. Perhaps, you want to revitalize your brand image to appeal to up-and-coming renters. Maybe, your management company has ushered in the New Year by acquiring a new property, and it needs a brand identity to match your vision. No matter the motive, rebranding your property…

In-unit laundry. Central air. Off-street parking. Fitness centers. When it comes to housing amenities, it’s a familiar list. In the urban rental sector, however, where landlords around the country are trying to accommodate their residents’ needs with bike repair facilities and produce banks, one Philadelphia property developer is testing out telehealth. “The concept of landlords providing wraparound services…

Anytime new technology begins to mature and become more established there is a natural fear amongst employees that new tools could jeopardize their jobs. If a new technological device automates a task, will their employer still need to employ them to do that task? In multifamily, this is an understandable concern for leasing agents as…

Resident preferences show most renters still prefer an in-person tours of apartments with a representative, according to a new resident-preferences report from the National Multifamily Housing Council (NMHC). “While emerging technologies have allowed communities to offer virtual tours and other opportunities for online engagement, we found that the majority of renters still prefer an in-person tour with…

Leasing a large number of units during the winter months is one of the hardest things to do in the multifamily industry. And, unfortunately, it’s pretty common. Suddenly, it’s December and you find yourself with a high number of vacant units. Now what? In this post, we will walk you through the best way to…

Generation Z is predicted to spend $226,000 on rent in their lifetime. For context, that’s $24,000 more than millennials and $77,000 more than baby boomers — and many of them are already starting to rent. This means that for property managers who haven’t yet started to tailor their marketing strategies to this demographic, the time to start…

According to AARP, Baby Boomers spend about $3 trillion annually and a whopping 78 percent are online, where they’re buying $7 billion in goods and services. As of 2017, they spent more time online than Millennials. It’s likely their time spent online will continue to grow, and they have the resources to support an increasing number of online…