Top 4 Ways to Engage Traffic Before You Have A Website

Leasing up a new community can be a lot of fun and also a lot of work. Sometimes, it can be a bit overwhelming. Check out these four easy ways to engage traffic before you have a property website. This way, you can engage with your prospective renters before you even have a building and get your property in a great position to fill up.  

Build Your Social Presence

First things first, you’ll want to get the word out about your property. Create some buzz by creating your social media profiles on Facebook, Instagram, and X. Share updates about the community’s post-construction progress, and engage with followers by asking questions or running polls about amenities or apartment features. Reach out to local influencers or real estate agents to help spread the word about your upcoming community. Their audience might include potential residents looking for new housing options.

Host Events or Open Houses

Even without a physical location, consider hosting virtual events or online open houses. You could conduct live Q&A sessions, virtual tours using 3D renderings or images, or webinars discussing different aspects of living in the community. You can even partner with nearby businesses, such as coffee shops or gyms, to offer exclusive deals or promotions for future residents. This creates a sense of community and introduces people to what’s available in the neighborhood.

Answer Questions Quickly

It’s vital to acknowledge your prospective residents as early as possible. That’s why it’s essential to answer questions as quickly as possible. Prospects also want to be able to find information with ease. If your property does not already have a website consider an automation solution. Find a solution that you can use as a landing page while your property site is getting the finishing touches. Once your site is up, it’s easy to embed so that you never miss a prospect.

Claim Your Listings

Be sure to claim your listing sites as soon as you can! Sites such as Google Business Profile, Yelp, and others may get created without your permission if you don’t act fast. This is why it’s crucial to have your finger on the pulse and gain control of your listings ASAP.

Working in a lease-up community can be stressful, but it doesn’t have to be! With these three steps, you can get your property in a great position to fill up in no time. Remember, consistency and genuine engagement are key. Respond promptly to inquiries or comments, actively listen to feedback, and continuously update potential residents about the progress and unique offerings of the community.

Source: Multifamily Insiders