Property Management News

Is Print Direct Marketing Dead in Lieu of Digital?

By Demitri Colacchio, Vice President of Sales at Real Estate Media and Design  In recent years digital marketing has made its stamp on the new world. Many businesses have switched to using this method of marketing, but many businesses stick to what has proven to work.  Print marketing is proven to be trustworthy and authentic. Although print marketing can be accused of being expensive and outdated, print marketing is memorable and personal. Digital marketing is intangible therefore it is likely to get deleted or unread. You do not want your marketing to get lost in the abyss of ephemeral digital clutter of today’s world.   Like the digital world, print marketing is evolving. With... Read more

In our modern world we take our ability to communicate seamlessly and instantly for granted. We communicate through more services and devices than ever before. Our...

Managing books and record keeping for rental properties can be confusing, cumbersome, and stressful. However, there are several ways to make the process easier. If...

When a crisis hits a multifamily community—or any other organization—the difference between a good outcome and a disastrous one is often a matter of simple...

While there are financial benefits to investing in rental property, there are risks—tenants who don’t pay their rent and the headache of being a landlord—as...

Amenities that will impact renter decisions in...

Amenities play a critical role in the success of a multifamily community. For current residents, they can make or break the decision to renew or start the search for a new place. Meanwhile, prospective residents will gravitate towards communities that offer amenities that cater to their varying lifestyles. To show the importance that many residents, especially those in younger generations, place on amenities, consider the findings of the 2022 NMHC/Grace Hill Renter Preferences Survey. For example, according to the report, residents are willing to pay a $54.73 monthly premium for in-unit washers and dryers, and they’re willing to spend an extra $47.93 per month for high-speed... Read more

When the person renting an apartment wants to rent out all or part of the space to someone else, this is called subletting. Some landlords strictly forbid this practice...

Tenant screening helps minimize the risk of renting to high-risk applicants. As a landlord, you can create tenant interest by writing an effective rental listing....

Here’s how—from buying rental property to REITs and more When looking for investment options, there are many choices for where to put your money. Stocks, bonds,...

Keeping your rental property in top condition ultimately saves on maintenance costs, and helps attract and retain good tenants. This article is the second in our...