• Can Search Engine Marketing Increase Lease Activity For ...
    In: Marketing Vacant Units
    Can Search Engine Marketing Increase Lease Activity for Your Property?

    Searching for apartments on the Internet is a way of life for today’s residents. Property management companies with high Search Engine Optimization (SEO) and Search Engine Marketing (SEM) rankings are best positioned to be found by apartment seekers. Because this is the time of the year when many people move, multifamily properties have a great opportunity to gain visibility. Summer is typically a time when search volume is high for keywords related to multifamily housing, and employing an SEM campaign will help build SEO authority. A quick SEM campaign can help properties achieve a top-page ranking based on keyword searches, and will also give a boost when those Internet Listing...Read more >

  • New Bill Allows Landlords To Ban Marijuana Smoking ...
    In: Latest News

    BAKERSFIELD, Calif. (KBAK/KBFX) — Bakersfield resident Cindy Skipper lives in a rented condo near Wilson Road and Wible Road. Her condo is one of many closely knit...

  • How A Dallas Suit May Bring Trouble To ...
    In: Latest News

    Many prospective renters dread the part of the lease application that asks about their criminal history. In some places, a conviction — or even an arrest — is...

  • Study: Foreclosed Homeowners Stick To Renting
    In: Latest News

    Pittsburgh — Losing a home to foreclosure has left such a bad taste with some former homeowners that they have lost much of their will and desire to go through the...

  • Use The 1% Rule To Determine How Much ...
    In: Latest News

    Owning rental property is a great way to generate passive income. If you’re not sure how to pick a property or determine what rent should be, use the 1% rule as a...

  • A Checklist For New Landlords
    In: Landlord Quick Tips
    A Checklist for New Landlords

    Being a landlord is about far more than banking the rent checks. Here are some tips: Be Ms. or Mr. Fix-It. Sometimes, just making sure things are plugged in or turned on can save you hundreds. A clogged toilet? Give it a shot. Anything to do with gas or electricity, leave to the professionals. Have help on speed dial. Keep a running list of trusted plumbers, electricians and handymen for repairs that are out of your realm. Sit down with potential tenants. A face-to-face meeting can reveal a lot about a tenant’s character. Follow the money. If a potential tenant has massive debt, choose someone else. Find a tenant with a different schedule. A small dwelling can feel less...Read more >

  • Here's Why You Shouldn't Worry About The 'new ...
    In: Latest News

    You may have heard about a new housing crisis in the US. The idea is that the supply of houses cannot keep up with demand, which is going to inflate prices and keep...

  • Has The Apartment Market Hit The Inflection Point?
    In: Latest News

    For the last few years, the multifamily asset class has been the top performer of all property types, delivering a per-unit revenue (market rent x occupancy) growth...

  • Poor Renters Devote More Of Their Income To ...
    In: Latest News

    Low-income, black, Latino and renter households all face a greater energy burden — the percentage of income spent on home energy bills — than the average family,...

  • Retirees Stuck In Buying Vs. Renting Dilemma
    In: Latest News

    Should retirees plan to buy a home or rent one once their working days are done? According to a newly released Rent vs. Buy Report from Trulia, that depends on the...