The First Mercedes-Benz-Branded Tower in the U.S. Is Coming to Miami
Dubbed Mercedes-Benz Places, the 67-story mixed-use building in Brickell is slated to open in 2027.
Two months after Mercedes-Benz unveiled its inaugural real estate venture in Dubai, the marque is expanding its branded residence footprint to the United States.
“It is a privilege to work with Mercedes-Benz and move beyond a traditional residential building to create a new community for the future,” Michael Stern, founder and CEO of JDS Development Group, said in a press statement. “Underpinned by sustainable building methods and design, Mercedes-Benz Places in Miami will create a legacy not just for Brickell but for Florida as a whole.”
In terms of the overall look, the Mercedes-Benz aesthetic will be integrated throughout the building. More specifically, the luxury carmaker said the cube-like structure will incorporate the company’s “sensual purity” design philosophy and embrace free-flowing lines and lots of shimmering silver tones.
“Our branded real-estate venture in Miami embodies the strategy behind Mercedes-Benz Places,” added Eva Wiese, head of Mercedes-Benz customer solutions GmbH. “We want to develop exclusive residences with our partner that are undeniably Mercedes-Benz and create a new mode of urban living with vibrant communities. Ultimately, we want to create places to come home to in a location worth living in.”
Construction on the innovative high-rise has already started, and move-ins are slated for 2027. Real estate broker and former Million Dollar Listing New York star, Ryan Serhant, will be leading the sales.
Source: Robb Report
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