Zillow Offers First Rental App for Spanish Speakers
Zillow, Inc., the leading real estate and home-related information marketplace, has introduced Spanish-language support for the Zillow Rentals AndroidÃ¢”¢ App, making Zillow the first major online real estate company to optimize its rental app to better serve the rapidly growing Spanish-speaking community in the United States.
Growing at four times the pace of the national population according to Census Bureau data, and actively adopting smartphones more rapidly than other segments of the population according to Nielson, the Hispanic and Latino populations are key demographics participating in today’s U.S. real estate market.
With the addition of a Spanish-language option, Zillow Rentals will be able to help native Spanish speakers quickly and easily find their next rental home.
“With this launch, Zillow is broadening its reach to become the trusted real estate resource for the ever-growing Spanish-speaking community in the U.S. With rental markets becoming increasingly competitive, it’s particularly important for all renters to have instant access to tools that can help them track the newest listings and contact landlords anytime, anywhere,” said David Vivero , vice president of rentals at Zillow. “The Zillow Rentals App is the only dedicated rentals app that enables Spanish speakers to have easy, on-the-go access to important tools and information in their native language when they’re making important real estate decisions.”
The Zillow Rentals App is designed specifically to address renters’ needs. Shoppers can quickly begin their search with Android’s voice search capabilities, by using GPS, by typing a specific location or by drawing one or more search boundaries on the map. Renters can further narrow their search by pet policy and, new with this release, laundry and parking preferences.
Additional renter-friendly features include search results organized by time on market and whether the home has been viewed, the ability to compare and contrast favorite homes on a side-by-side list, and access to Zillow’s database of more than 600,000 rental listings and unique content such as Rent Zestimates — Zillow’s estimated rent prices on more than 100 million U.S. homes and apartments.
With more than 7 million renters visiting Zillow each month, the company is in the midst of growing its rental marketplace on mobile and Web. In October 2012, the company launched a free marketplace and suite of tools for rental professionals, which includes listing distribution across the Zillow Rental Network, the leading rental network, comprising millions of shoppers on Zillow.com, Zillow Mobile, Yahoo! Homes and HotPadsÃ¢”¢. Also, beginning in the second quarter, Zillow will be the exclusive provider of all rental listings for HGTV’s FrontDoorÃ¢”¢. Zillow operates six dedicated apps for renters and rental professionals, available across multiple platforms.
The free Zillow Rentals App can be downloaded for Android from the Google Play store. For Android devices, Spanish-language support can be enabled by going into “Settings” of the Android device once the updated app is downloaded and changing “Language and Keyboard” preferences to Spanish (Espanol). The Zillow Rentals App is also available on iPhone, iPad and iPod touch from the App Store.
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