3 Reasons Why You Need to Build An Online Brand (and How To Make It Worth $1M+)

By Jesse Futia

Multifamily brandingKylie Jenner reached a net worth of $1 Billion dollars by the age of 21. How did she do it? Good guesses include the reality TV show Keeping Up With The Kardashians, her makeup line, or endorsements with huge companies. While all of those played a role, it all came down to one thing. Her personal brand. She then leveraged that to build her empire. 

She’s not the only one. The Rock with Termana Tequila – $3.5 billion. Connor McGregor with Proper 12 Whiskey – $500 million. George Clooney with Casamigos Tequila – $700 million. They all built a personal brand then leveraged it into business. 

Now, I’m not saying posting on LinkedIn or Twitter is going to make you millions or billions of dollars. But it will help – here’s how. 

The Leverage of Online Reach  

Today the internet has almost 4.66 billion users. Over half of the world’s population has access to the online web. A first in human history.  

Never before has humanity had the access to so much information at our fingertips. 

Real estate professionals that grow brands online are able to wake up everyday and speak to an entire stadium of followers.  

This year I wrote a post that was viewed by almost 100,000 people.  

More eyeballs = more revenue. 

Without the ability to harness this asset. You’re grossly underdeveloping your real estate business.  

The leverage is within the reach.    

Building $1M+ Relationships 

Real estate is a relationship based business.  

Who you know is more important than what you know.  

There is someone out there right now that can solve your next 3 problems.  

The one issue?  

They don’t know you have them. 

It’s that simple.  

Another investor has already solved the problem you have right now.  

Your online brand is the bridge between problems and solutions.  

Becoming the Real Estate “Sherpa”  

Real estate investing for many has a high barrier of entry.  

Be the guide that helps other people up the mountain of real estate.  

You will build unbreakable trust with your audience.  

People do business with people they know, like, and trust.  

Being the “go to person”  =  millions of dollars in revenue.  

-more deals  

-more clients  

-more tenants  

-more followers  

Start Creating Content 

Select a social media platform (LinkedIn, Facebook, Twitter..). 

Niche down your target audience.  

If you’re talking to everyone, you’re talking to no one.  

Niche it down again.  

Think back over the last two years and identify the three biggest problems you had in real estate.  

Create daily or weekly engaging content that solves one of those three problems.  

Focus on quality content over quantity. 

Put your brand spin on it.  

Watch the momentum take over.  

The amount of time people spend on Social Media is only increasing.  

Your time to take action is only decreasing.  

So defy the “experts” telling you to put your phone down.  

Pick it up. 

And start typing. 

About the Author 

Jesse Futia is a commercial real estate investor and syndicator. He helps real estate professionals attract 100s of leads and build 7-figure brands through social media.