Property Management News
You’ve marketed apartments for decades. Or maybe you’re new to multifamily. Either way, you’re facing the same challenge right now: AI is changing how renters search. It feels overwhelming—especially when your portfolio’s visibility, leasing performance, and revenue depend on you. In the past, you at least knew how renters found you on Google. But now, more are using ChatGPT, Grok, Gemini, Perplexity, Claude, and other AI tools to ask: “Find me a pet-friendly apartment near downtown with in-unit laundry.” Suddenly, it feels like you need a whole new playbook. What you really need, though, is clarity on three things… Where do AI tools actually gather information about... Read more
Rents fell for the 25th straight month in August, with prices down 2.2% year-over-year and momentum shifting as more renters opt to move for better value amid an...
To win in the world of AI search, apartment websites can’t rely on hollow claims about how “great” the lifestyle is. Instead, their content must reflect what...
Shortly after 8 a.m., an incinerator shaft collapsed at the public housing apartment building on Alexander Avenue, officials said. Emergency personnel responded to the...
In April 2023, as a bitter debate raged between landlords, tenants and policymakers over how to bring vacant, low-cost apartments back to the rental market during a...
Monthly evictions in New York City have returned to pre-pandemic levels as low- and middle-income tenants struggle to make rent and housing courts work through a backlog of cases, new data shows. City marshals evicted at least 11,253 households on behalf of landlords over the first seven-and-a-half months of the year, according to records maintained by the city’s Department of Investigation. The 1,500 evictions-per-month average from Jan. 1 to Aug. 15 was higher than in any year since 2018, when marshals completed about 1,666 evictions a month. Housing policy experts say the spike in evictions reveals the financial hardship many low- and middle-income tenants face. The trend comes as... Read more
Selling a multifamily property can be a big step for real estate investors. Are you ready to cash out or trade up from your duplex, triplex, or apartment...
Though they were once the height of fashion, these days, many are wondering how to remove popcorn ceilings. In the middle of the 20th century, the textured feature...
Your apartment marketing strategy is firing on all cylinders. Eye-catching ads, a professionally designed website, social media engagement, and rising web traffic....
Improving your rental property isn’t just about aesthetics—it’s about making the unit more appealing, reducing vacancies, and attracting quality tenants. In a...
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