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Tip #111: First, You Have to Get Their Attention

online listingsWhen you are running rental ads online, placement is important — not just where you appear on Craigslist, but whether you appear in the search engines like Google and Yahoo.

Google.com offers a free keyword search tool that allows you to see what search terms potential renters use when they are trying to find a place to live.  Load your ad with these keywords, and you are more likely to snag more applicants–even if they are not searching Craigslist for your ad.

And here’s a hint:  chances are, applicants are searching for a specific location.  “Apartment for Rent” won’t get their attention.  But “Apartment for Rent in Trenton, New Jersey” just might.

See last weeks Landlord Quick Tip.

American Apartment Owners Association offers discounts on products and services for landlords related to your rental housing investment, including rental forms, tenant debt collection, tenant background checks, insurance and financing. Find out more at www.joinaaoa.org.

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