Property Management News
Every leasing professional has them — the “dead leads.” The ones who toured, loved it, and then… leased somewhere else. You marked them as “lost” in your CRM and moved on. But here’s the secret: they’re not gone forever. In fact, those same prospects could be looking for a new home in less than a year. Most apartment leases are 12 months, which means your “dead” lead might be just a few months away from shopping again. The key is to resurrect that connection before their renewal letter lands in their inbox. Stay in Touch, Stay Top of Mind Consistency is the magic word. Don’t wait for them to come back to you — stay present in... Read more
A survey of current and prospective renters reveals a gap between what they want in an apartment and what developers and landlords are providing. Based on a...
The Americans with Disabilities Act (ADA) was enacted to ensure equal access and opportunity for individuals with disabilities. While the law plays a critical role in...
Right now, there’s a prospect looking at your community’s virtual tours and making a decision. Is what they see convincing them to schedule a tour, apply, and lease?...
Homeownership may still be the American Dream, but for many younger buyers, that dream is increasingly being put on the back burner. A recent survey of more than 2,000...
Key Takeaways Rent reporting allows tenants to boost credit scores by sharing positive rent payment history with credit bureaus, an advantage homeowners have long enjoyed. A new Urban Institute study found rent reporting increases the number of renters with credit scores by 12 percentage points and helps more reach “near-prime” credit levels. Fannie Mae and Freddie Mac now consider rent history in underwriting, signaling growing institutional support for rent reporting as a credit-building tool. While demand for these services is growing, uptake remains limited due to lack of awareness and tenant-paid fees—though education efforts are starting to improve adoption rates. Credit... Read more
A rising tide of state-level action is reshaping the environment for so-called junk fees imposed by apartment landlords, marking a pronounced shift in how these...
Since 2008, lawmakers in Pittsburgh have been trying to set up a rental registry to track local housing conditions. Takeaways by Bloomberg AI A 17-year battle...
Most operators see ‘ROI’ and think occupancy or rent growth: ‘I pay X, so I expect Y increase.’ With virtual tours, the financial ROI is unquestionable....
The rental housing market has always been influenced by changing consumer expectations, lifestyle shifts and innovation. In recent years, smart home technology has...
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