Property Management News
There’s a pattern happening across multifamily marketing right now that’s costing communities residents—and most don’t even realize it’s happening. Property teams are investing in rebrands, refreshing their websites, upgrading their photography, and crafting new messaging strategies. The work looks great. The logos are clean. The color palettes are modern. Everything checks the boxes. And then prospects visit the property. They take a tour. They interact with staff. They see the actual amenities. And something doesn’t match. That gap—between what your brand promises and what residents actually experience—is the authenticity test. And both Gen Z and... Read more
Median income renters found housing a little more affordable at year-end as asking rents slipped – partly due to continuing high vacancies and concessions from...
Having an in-house laundry facility is more than just an appealing amenity in multifamily communities—the ability to get this fundamental chore done without leaving...
Most operators are underestimating how much fraud is getting through their current screening process, even if they think they’ve “tightened things...
The National Fair Housing Alliance (NFHA) is the nation’s largest nonprofit fair housing organization, leading investigations, enforcement, advocacy, and research to...
Across much of the country, rental housing is in a very different place than it was just a couple of years ago. After a historic run-up in demand and rents, vacancies have ticked up, concessions are back in a big way, and operators are competing harder for every qualified household. According to Census data summarized by industry analysts, the national rental vacancy rate edged up to roughly 6.9% in late 2024, up from about 6.6% a year earlier, with some Sunbelt and Midwestern metros posting double-digit rental vacancy rates. At the same time, a robust construction pipeline has delivered more than 500,000 new apartments in 2024 alone, putting additional pressure on existing assets. To... Read more
New York City renters are now legally entitled to clear, accessible information about whether stabilized apartments exist in their buildings. Last week, Local Law 86,...
The slippery slope of steering when customer service crosses the line in property management trying to be helpful or to “make things easier” for a prospect. In...
If your prospects keep telling you they are ‘still looking’ when you follow up with them, you’re not alone. My inbox is full of the same question...
If you’re managing rental properties and feel like your leasing efforts are stuck on repeat, you’re not alone. High turnover is costly—not just in dollars but in...
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