Property Management News
How to use the “new word of mouth” to attract prospective renters. Over the last decade, online shopping channels such as Amazon, have made customer reviews a powerful marketing tool. Now, consumers automatically read product reviews anytime they are considering purchasing a product or service. “Reviews are the ‘new word of mouth,’” said Jenna Miller, senior director of Marketing & Customer Experience for property management at The Bozzuto Group. “What used to take days and weeks of asking around to get opinions and recommendations from friends and family can now be done in a few minutes, with a few clicks.” “Data has shown that most prospects look at... Read more
An emerging story in the multifamily industry is the coming of age of Generation Z, the largest in American history, and their strong preference to rent instead of...
Artificial intelligence is creating efficiencies in design, marketing, operations and beyond. But questions remain. If the words artificial intelligence only call to...
How steering clear of these pitfalls helps preserve property values and enhance efficiencies. Effective property management in the multifamily industry is a nuanced...
Signing new residents is not just about offering the right apartment home at the right price. Granted, that’s obviously a huge part of the equation, but operators...
By now it’s no secret that being pet-friendly is crucial to attracting today’s renters. According to a recent study by apartment operator Cortland, 82% of Gen Z apartment renters say having a dog influences the decisions they make related to housing. Many operators have responded by modifying their policies to become exceedingly pet-friendly, including easing restrictions, offering pet-fee incentives and bolstering their properties’ pet amenities and services. They can take it one step further by prominently featuring their pet-centric initiatives in their marketing efforts. For instance, if the property partners with a local shelter or veterinarian, teams should not be... Read more
Getting traffic—whether it’s to your website or through the front door of your leasing office—is always a priority for multifamily marketers. One of the...
Discovering your ideal resident profile (IRP) is the best way to create a community that can align its branding with its audience—and be successful. But how can you...
If you haven’t joined the social media party yet, it’s time to jump in. Social media has become the life of the digital party, and guess what? The...
Key Takeaway: Property managers and landlords should use rental listing sites like Craigslist to advertise their properties and avoid vacancies which result in loss...
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