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landlord helpRentJuice, an online platform developed by real estate insiders that connects prospective renters, brokers and property managers to each other in real-time, just announced the rollout of Lease Locator for Facebook, which allows potential renters to search real-time property listings directly from a company fan page on the second most visited site on the Internet.

Every real estate trade show touts social media as a must for real estate professionals, but there seems to be a lot of smoke and no fire. Where are the leads?” asks RentJuice CEO David Vivero. Young people are very active on Facebook and, by and large, are renters who will eventually be first-time home buyers.”

Added Vivero, Our new release will help brokers and property managers finally see the financial rewards of their social media efforts.

According to Royal Pingdom, the average Facebook user spends 15 hours and 33 minutes on the site per month. The new Facebook application brings conversion to the social network, so fan page visitors can shop property availability and inquire without leaving Facebook.

Instead of manually injecting their status feeds with new properties, brokers and leasing agents can keep their Facebook page dynamic and up-to-date effortlessly. No installation is required for fan page visitors, and the leads generated by the fan page are automatically routed into RentJuice’s award-winning lead management, email marketing, deal tracking and collaboration tools.

Ive got a website, a blog and a Facebook page, said Gus Waite of, a Manhattan-based RentJuice customer. Lease Locator for Facebook unifies all my social media. Now anywhere I am, my listings are. That’s a huge advantage.

RentJuices Rental Relationship Management (RRM) platform facilitates efficiency in every step of the rental process from vacancy to lease, with tools that include organizing listings from multiple sources to syndicating ads across more than 30 consumer websites such as Zillow and Trulia. The Company also offers RentJuice Free, the free online platform where property managers and landlords instantly share their availabilities with partner agencies to shorten vacancies and save time.

See 10 Inexpensive Ways to Spruce Up Your Rental or Rehab Property.

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