Cashing in on Vacationers

More owners renting out primary home to meet demand

by Tom Kelly, Inman News

It was only for eight days, yet it was a first.

House in cloudsThe retired couple at a remote mountain lake had just rented out their waterfront cabin — once the family getaway and now serving as their primary residence — for the first time in the 42 years they have owned the property.

Instead of leaving the place vacant when they went to their niece’s July wedding in upstate New York, they pocketed $1,600 tax-free dollars.

According to the most recent HomeAway Vacation Rental Marketplace Report, the couple is not alone. Approximately 15 percent of vacation-rental owners have rented their primary residence to travelers, and the practice is becoming more common.

A weakened economy, along with heavy demand for accommodations during popular short-term events like the presidential inauguration and the Super Bowl, have persuaded owners to move out and dust off the welcome mat for eager renters who have come to town.

“With an increased demand for accommodations and limited hotel rooms during major events, HomeAway is seeing more homeowners renting their primary homes to travelers to make a little extra money,” said Brian Sharples, HomeAway’s chief executive officer.

According to the Internal Revenue Service, owners can derive tax-free income from renting a home or getaway, provided it is rented out for 15 days or fewer and they don’t claim any of the tax deductions typically allowed on rental property such as for depreciation or maintenance. Once the 15-day threshold is reached, a different set of tax laws comes in to play.

The survey also revealed that 31 percent of owners surveyed had the same number of bookings and 31 percent had a higher number of bookings this summer than a year ago.

Forty-seven percent of the owners participating in the study charged guests the same rental rates as they did in 2008, while 16 percent had higher rates this summer than the same time last year. Seventy-six percent of owners who offered renter incentives this summer plan to do so again in the upcoming seasons.

The quarterly report found that second-home owners, including those who purchased homes for personal use, only plan to use their homes fewer than 50 days a year.

About 12 percent of the owners surveyed say they are considering purchasing, or have already bought, another property this year. Of those who have bought or are considering buying, nearly half (46 percent) were motivated by a drop in home values and the ability to generate income by renting to vacationers.

HomeAway, based in Austin, Texas, operates several online owner-rental sites including,,,,,, and is the company’s flagship site and hosts a global inventory of about 180,000 properties.

It purchased, a pioneer in the online advertising of for-rent-by-owner properties, in November 2006 and continues to run the site as an independent brand. Approximately 85 percent of the site’s 125,000 properties are based in the U.S.

The prime summer rental months of July and August seemed to be peculiar in many ways, especially in a shorter length of stay; the economy was the assumed culprit. (Fifty-four percent of HomeAway owners reported that the economy was the reason they needed to rent their vacation home to cover costs more now than in the past.) Long-term renters who planned ahead often got a break on traditional rates.

Alfred and Emily Glossbrenner, authors and consultants who self-published the popular vacation-rental book, “How to Make Your Vacation Property Work for You,” said vacationers waited longer into the summer season this year to make their plans. The couple, who also run an informative Web site (, have long suggested that potential long-term renters approach owners during their down time to inquire about the best possible rates.

If you are interested in getting away, or are a potential landlord attempting to gauge market rental rates, some of the more popular U.S. vacation rental sites are VRBO, Great Rentals, A1Vacations and CyberRentals. Each has its own advantages and features.

Tom Kelly’s book, “Cashing In on a Second Home in Mexico: How to Buy, Rent and Profit from Property South of the Border,” was written with Mitch Creekmore, senior vice president of Stewart International. The book is available in retail stores, on and on

Copyright 2009 Tom Kelly

See Tom Kelly’s feature Empty House May Cost More To Insure.

American Apartment Owners Association offers discounts on products and services for landlords related to your real estate investment including REAL ESTATE FORMS, tenant debt collection, tenant background checks, insurance and financing. Find out more at

To subscribe to our blog, click here.