When the word “millennial” seems to be on everyone’s tongue, it is easy to forget about the next generation, which is Generation Z.
It seems to be a common mistake to confuse the two terms interchangeably, but the two are actually pretty different. After all, according to The Huffington Post, Generation Z is also known as the Post-Millennials. With that being said, it is important to recognize that what might be attractive to a millennial might not be as attractive to a Gen Z.
When it comes down to attracting the youth of Generation Z to anything, especially attracting them toward renting a property of any sort, it is important to understand who and what Generation Z is, what Generation Z desires, and how Generation Z thinks all from the written mouth of a member of Generation Z. Keep reading to learn more about Generation Z and how to make them interested in renting your property.
Who/what is Generation Z?
The first thing to recognize is that millennials and Generation Z are two very different things. Generation Z is difficult to define as the age bracket is up for debate among many. Some believe that Generation Z was born between 1994 and 2010, while others think that the age bracket is anywhere between 1991 and 2001. This is why millennials and Generation Z are commonly confused with one another.
In reality, millennials are made up of the individuals who are considered young adults around the early 2000s, while Generation Z is comprised of individuals who were born in the year 1995 or later. According to The Huffington Post, Generation Z represents over 25 percent of the United States population and contributes billions of dollars to the American economy. It probably goes without saying that those of Generation Z are certainly worthy of our attention by all standards.
What does Generation Z value?
Generation Z is very different from millennials in more ways than one, especially when it comes to values. We thrive on a fast-paced culture. We do not have the best attention spans, so if something is going to attract our interest, it better catch our interest fast before we move on to the next big thing. We grew up already absorbed by technology. They call us the iGeneration for a reason!
For the most part, Generation Z was brought up during a time of economic uncertainty. The recession of the 2000s made us wary of finances, so we learned to be resourceful and buckle down on costs when and where necessary. We value quality, as we do extensive research on everything: restaurants, professors, courses, universities, and yes, apartments and houses. We want to make sure that we are getting everything we are paying for and not settling for any less. These are all things to keep in mind when tailoring your brand to a Generation Z-aimed audience.
What does Generation Z want in terms of a place to live?
When it comes down to what Generation Z wants out of their apartment or house, it is important to connect it to the values mentioned earlier. We are extremely attracted to fast-paced things without room for fluff. Keep a website that is straight to the point and easy to navigate rather than a website that is drawn out and extensive. Include all of the necessary information needed to advertise your complex or community, but do so in a way that is visually pleasing and easy to read. Use infographics, colorful images, and things to break up the white space of the page.
We’re attracted to technology and gadgets. With that being said, be sure to advertise all of the technological features that your property has to offer. This is what will catch our attention and make your complex or community all the more attractive to Generation Z.
We are skeptical about expenses since we grew up during an economically turbulent time. Make sure you advertise your prices in an honest and upfront way so that we know what we are getting into and what we are paying for.
We value quality; we want to know that everything we spend our hard-earned cash on is worth it. Chances are that Generation Z students or Generation Z college graduates are not making fantastic amounts of cash. With that being said, you want to make sure that your complex’s reputation does not deter students from checking it out on their own.
Google search your complex and read the reviews you find. Generation Z is completely honest and will inform other members of Generation Z of any ill experiences they might have had. If you find negative reviews, it is not the end of the world. In fact, respond to them or reach out to the individuals who made those complaints to find out how you can improve. Once your digital reputation turns around, your prospective Generation Z renters will come back to show their interest.