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There is a lot of talk about what Millennials want in multifamily amenities and it usually involves speed, ease and the latest technology—but of course, they are not the only ones to consider this year. Property owners also recognize the downsizing Baby Boomers as another key demographic. That said, it is important to keep in…


HousingSearchNW.org is a free service that provides fast access to up-to-date housing information in communities across Washington. Providers of rental housing can use the free service to showcase properties in great detail. Listings can include pictures and information about rent and eligibility criteria, amenities, and special unit features like pet policy, accessible living options and…


One of the most common problems we hear about from apartment marketers is that they are struggling to market their communities because they simply don’t have the budget necessary to do the job well. Today we’re talking about the things you can do on a shoestring budget to improve your community’s marketing strategy and performance. Make…


Apartment living is focusing more and more on the world outside the apartment, and developers are providing amenities that help residents connect with their neighbors, their neighborhoods and with services and amenities they need. The lobbies say it all. Some designers now style their apartment lobbies like the entrance to a resort hotel, with places…


Innovations in university housing set the bar high. As these college graduates enter the rental market, they’ve been primed to expect a similar level of sophistication in their new apartments. As a growing number of Millennials embark on the post-college apartment hunt, their expectations for convenience and easy accessibility are high. High-tech innovations in university…


Posting to Craigslist is, theoretically, a relatively easy task for most leasing agents and property managers. But what we have seen as we have analyzed hundreds of communities’ marketing strategies over the past several years is that many communities are not utilizing Craigslist as effectively as they could. Part of the issue is that sometimes…


What do you do when a dog-washing station isn’t fancy enough for apartment renters anymore? Up the amenities another notch: Built-in dog food and water bowls, Vitamin C-infusing shower heads (for the human renters), free local produce for tenants, rooms with tools for people to brew their own beer. Those are some of the suggested…


The art of raising rents is a difficult one to master for newbie investors. The fear of creating a vacancy or offending a tenant is unbearable for most new landlords. It is a touchy dilemma. You are directly impacting the quality of a tenant’s life when you increase the rent, but you are also affecting…


You’ve seen it – the vibrant public square and lawn energized with children playing, people lingering, local musicians singing cool songs as sweet-smelling smoke billows from food trucks. Like many in the real estate industry, we see these delightful spaces and think “we need this for our projects.” Open gathering spaces have always been the…


Concierge Services’ Increasing Popularity At a time when the U.S. Secret Service is being touted as a hot new amenity at Trump Tower by agency Douglas Elliman, it could be an easy assumption that multifamily developers and owners are going overboard with their emphasis on amenities. A doorman and on-site laundry just aren’t enough to…

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