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When you’ve decided to sell your home, the last thing you want to do is spend money to spruce the place up. After all, whoever buys it is going to replace those outdated kitchen cabinets and grungy bathroom tiles anyway, right? “We’re often asked why any money should be spent freshening,” said Mickey Conlon, an…


Could the wrong shade of paint dampen interest in a home? As a real estate pro, you can point sellers in the right direction when they’re considering color updates. First, take note of palettes consumers tell researchers they like: The favorite color combos for exteriors are white and gray, beige and taupe, and slate and…


A recent survey from Smart Home vendor August Home shows that advances in Smart Home technology is playing a role in where travelers decide to stay during business trips and vacations, specifically in the Airbnb-type short-term rental market. In the survey, short-term rentals are viewed as a superior experience to hotels, and innovations in the…


The U.S. wants good-looking landscapes that don’t tax the environment. So say respondents in a couple of polls conducted for professionals who create and maintain residential and commercial landscapes. Sustainable design literally got the green thumb in a recent American Society of Landscape Architects (ASLA) survey of landscape architects, who were asked to rate the…


Think of your next open house as if it’s opening night for your favorite movie. The stars would be walking the red carpet, dressed to impress, promoting the movie and creating excitement and buzz – that’s what staging does to your home when selling. You want to put your home in the best light possible so you…


You have a fantastic new website, and you are getting loads of qualified leads. Now, what do you do with all of them? Use the power of e-mail marketing to convert your leads into residents, of course! In other words, automate your follow-up process by creating a sequence of pre-written e-mails to be sent to…


When your properties are vacant, you’re losing money. It’s the most common challenge many landlords face, particularly in regions where the housing market isn’t strong. You want to fill your properties, and fast. But being able to do that in this age requires a level of online marketing savvy that many landlords don’t have. All it takes…


Home shoppers in Arkansas and Washington, D.C. are looking for retail with their rentals. Landlords in the D.C. area are seven times more likely to include “Starbucks” in their rental listing, while the phrase “close to Walmart” is 54 times more popular in the Natural State than anywhere else in the country. Rental shoppers in…


Considering the costs of running an apartment community, it has never been more important to optimize your marketing budget. The oversaturation of billboard, television, and online ads make it seem like marketing is only for those with a never-ending budget. However, this couldn’t be further from the truth. There are many ways you can market…


Think you have a “good side” for photography? So does your home. A picture might be worth a thousand words, but in the case of your home’s listing photos, pictures can be worth thousands of dollars. It just makes sense: buyers often start their search by sifting through online listings, and if the listing photos are blurry…

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