The health and fitness industry is exploding.
Even despite the crazy economy, there are over 30,000 commercial health clubs in the United States, and that doesn’t even include YMCA’s, JCC’s, Park and Recreation Centers, and others who fit the category.
People realize that their health is important, and health club memberships have only taken a slight decline in 2009.
But the number one rule in deciding which club a person will go to is convenience. Not equipment, not the bells and whistles, but the convenience. How long will it take to get there? Is it close to home? To work? In between? Now granted, other factors weigh into the decision after this, but if you can nail the convenience factor, chances are, you get a member.
What does that have to do with you as an owner or operator of an apartment complex or multi housing unit? Well there is nothing more convenient then a fitness center at home! A fitness center in your complex is a winning selling feature, can generate revenue above and beyond your monthly rents, and in this economy, it can mean the difference between having rented units or more vacancies.
We will be providing a series of articles on how to set up and maintain a quality fitness facility at your complex, and possibly even make additional income off of it. Look for these features on the blog and in upcoming newsletters.
If you are eager to get started and learn more right now, contact firstname.lastname@example.org or 866-369-3188, ext 0. Mention that you are an AAOA member to find out about discounts available to you.
See our feature, The Renter Demographic: Who Are They Now.
American Apartment Owners Association offers discounts on products and services for landlords related to your real estate investment including REAL ESTATE FORMS, tenant debt collection, tenant background checks, insurance and financing. Find out more at joinaaoa.
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