New Website Tool Gets Apartment Listings Seen

Apartment Finder, the #1 multi-family resource for apartment shoppers, has launched FinderSites, a website design, development and SEO service featuring cutting-edge technology for apartment communities.

The latest powerful tool in Apartment Finder’s integrated marketing suite for advertisers, FinderSites provides a cost-effective, turnkey solution to creating a community’s website that will expand their digital footprint, deliver high-quality leads and generate leases.

With 88% of consumers using online searches to find local businesses and services, according to Search Engine Journal, 2012, a search engine and mobile-optimized website is a critical component of any marketing program.

“Powered by Apartment Finder’s expertise in SEO, SEM and lead generation for the multi-family space, FinderSites offer more than just website creation. Our integrated prospect-focused marketing approach puts properties in front of more active apartment seekers to secure better leads,” says Marcia Bollinger, Apartment Finder’s President. “The addition of FinderSites to our end-to-end marketing solution helps apartment communities expand their online visibility and attract new residents simply, affordably and effectively.”

Utilizing Apartment Finder’s integrated marketing approach, FinderSites generate web traffic and qualified leads by providing more opportunities for apartment shoppers to connect with advertisers.

Key features of FinderSites include:

Innovative Responsive Design technology that automatically optimizes the community’s website across all devices — desktop, laptop, tablet and smartphone eliminating the cost of building a separate mobile site;

SEO best practices and strategies that have made ApartmentFinder.com the #1 ranked Internet Listing Service for apartment seekers in three independent national surveys;

Look and feel of a custom-designed website without the high costs; custom SEO-rich content; robust CMS; unlimited site maintenance; site hosting;

Prominent links to the community’s FinderSite on ApartmentFinder.com, accessing its 40 million apartment seekers annually;

Accurate ROI tracking: real-time lead reporting; website analytics; and,

Competitive, flat-rate pricing with no set-up fees.

With AAOA, landlords have resources at their fingertips. Check out our new Landlord Forms Page.

American Apartment Owners Association offers discounts on products and services for landlords related to your rental housing investment, including rental forms, tenant debt collection, tenant background checks, insurance and financing. Find out more at www.joinaaoa.org.