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Rental marketplace Lovely has unveiled a new automated rent payment and collection system, Pay with Lovely, establishing Lovely as the only rental marketplace where renters can search, apply, and pay rent within a single, fully integrated platform.

The Pay with Lovely platform enables renters to easily automate their monthly rent payments directly from their mobile phones (iOS and Android) or the Web, ensuring payments are always delivered to landlords on time and eliminating paper checks, trips to the bank and late fees.

For most renters nationwide, the only paper check they still write is their monthly rent check, said Blake Pierson, Co-Founder and CEO at Lovely. From collecting multiple checks from roommates, to scouring your wallet for a stamp, the first of the month can often be a source of great stress and frustration. Our goal is to help renters ditch their checkbook, eliminate the paper rent check and ensure that paying rent is as stress-free as possible.

Using Pay with Lovely, renters simply add their rent amount and landlord contact details to set up automated, recurring rent payments. Renters receive a notification five days before their payment is scheduled for processing, when a payment has been initiated and when it is deposited in their landlords account.

For the majority of the 100M renters in the U.S., rent is their single largest expense, said Serena Keith, Director of Product at Lovely. Pay with Lovely is a reliable solution that simplifies the process of delivering renters most significant bill by guaranteeing payments will always be on time so they can avoid costly late fees and removing the hassle of paper checks.

Pay with Lovely is free to use for renters nationwide and is available on the Web and Lovelys top-rated iOS and Android mobile applications.

The Lovely Pay with Lovely Giveaway

In an effort to simplify the process of renting an apartment and alleviate a major financial burden for renters across the U.S., Lovely will be giving away one month of rent, up to $2,500 per winner, to renters who send at least one rent payment using Pay with Lovely by March 31, 2014. To reward households with multiple renters using Pay with Lovely, if a winner is selected from a household with multiple renters using Pay with Lovely, Lovely will include all renters in that household, up to $5,000 per winning household.

Lovely will draw a minimum of four lucky renters: one from San Francisco, one from Los Angeles, one from New York City and one winner from outside those three cities.

Renters can enter to win a complimentary months rent by signing up for Pay with Lovely at Lovely or from the Lovely iOS or Android mobile applications, and successfully sending at least one rent payment using Pay with Lovely between now and March 31, 2014.

Renters can earn an additional entry by sharing the Pay with Lovely Giveaway with friends on Facebook and Twitter: Goodbye checkbook! Automate your rent payments w #PayWithLovely & be entered to win a free month’s rent from @lovely http://livelove.ly/1eNpViw Make sure you tag Lovely on Facebook, or @Lovely on Twitter.

Lovely was founded in 2011 and is headquartered in San Francisco, California. For more information , visit http://www.livelovely.com

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