Open/Close Menu
Your Rental Housing Solution
Home · Property Management · Latest News : Can You Handle the Truth?

landlord helpWhether you realize it or not, tenants are taking note of their rental experiences and sharing that information with prospective renters on the Internet.

As more consumers turn to online reviews to help make purchasing decisions, apartment ratings and review websites are becoming much more than just a passing fad.

But that’s no cause for alarm. Positive reviews and ratings are a great selling point to attract tenants who are scanning through pages of rental listings, and a positive way for landlords to garner valuable feedback on how tenants view their rental property.

Reading reviews on the Internet can take a thick skin.   Rather than going kicking and screaming over the reality of online reviews, landlords can spin this process into a fertile and free opportunity to market online.

Here are five simple tips on how to approach apartment reviews and ratings from Ben Meyer, content director at ApartmentRatings.com, the largest apartment ratings site on the Internet:

#1 “ Be proactive. Take the time to respond to tenants who post legitimate concerns. This doesnt mean you need to respond to every rant or complaint, but responding online to legitimate concerns in a timely manner shows credibility and will help you build a positive reputation online.

#2 “ Dont take it personally. All opinion websites for big ticket items tend to skew negative, and that includes apartments. Satisfied tenants are much less likely to leave feedback than those with a particular gripe. Although it can be tempting to respond emotionally, it is best to be respectful and consider it an opportunity to address a problem.

#3 “ Dont sweat the isolated case. Users of review sites are generally savvy enough overlook one bad review, but a single overly-aggressive response by a manager can be a definite red flag for apartment hunters. Even strongly refuting a single claim can come off looking defensive. When a one-off complaint is totally unconstructive, often the best thing to do is just ignore it.

#4 “ Set up automatic alerts. These days, managing your online reputation is an important part of being a landlord, but it can also be a real time suck to regularly check numerous sites for new feedback. ApartmentRatings offers building managers the ability to receive email notifications when new comments are left about one of their properties. You can also use more general services like Google Alerts to monitor mentions of your property across the Web.

#5 “ Embrace reviews. Encourage tenants to write honest reviews “ positive and negative alike. This demonstrates that you take consumer reviews seriously, and will also help increase the number of positive reviews. Getting more reviews helps paint a more accurate picture of your property.

Ben Meyer is Director of Content for ApartmentRatings.com, the largest apartment ratings website on the Internet. The site features more than 950,000 user-submitted ratings and reviews of apartments across the United States. Ben also oversees content on Oh My Apartment, a blog for apartment renters and TenantMarket.com, a site that helps landlords fill vacancies by connecting them with quality tenants.

See The Right Tools to Turn a Profit.

American Apartment Owners Association offers discounts on products and services for landlords related to your commercial housing investment, including rental forms, tenant debt collection, tenant background checks, insurance and financing. Find out more at www.joinaaoa.org.

  • Bruce

    As a former Dot.com success from a few years back, this article is perfect advice.

  • brassservices

    Renters are not only using sites like Yelp and Apartment Ratings, they are getting online and checking out complaints at the Better Business Bureau, verifying membership in the local Chamber of Commerce and running lien and title histories on HomeInfoMax and more. The amount of data they can generate in a few minutes at their fingertips for free or a few reasonable dollars is increasing exponentially. Stock and shareholder reports, business filings and more are included. Additionally, many are using online investment options to get shares in management or ownership firms in order to leverage their positions as renters and tenants with stronger authority. Trust me when I say that your parent company’s CEO should not be having his office call yours from the Midwest on a weekend to order plumbing repairs. I doesn’t bode well for your future job success with that firm.

Copyright © 2004 - 2016 AAOA.com. All Rights Reserved.