7 Key Social Media Mistakes to Avoid

Usocial mediased the wrong way, social media can have a negative impact on your business. One little error can set your brand’s reputation back for a long time. Making mistakes is human. But how can you stay alert and make sure your brand avoids the
most common slip-ups?

Let’s take a look at these 7 key social media to mistakes mistakes to avoid.

Not Having an Engagement Strategy

How do you respond to both negative and positive feedback?

With billions of conversations on social media happening everyday, it’s often difficult to cut through the clutter. Delivering an effective message isn’t easy, and a lot of companies struggle to set measurable goals, create clear social media policies, and apply a distinctive brand voice. First, make sure you are able to track your brand’s activity and clearly understand what’s being said about your brand before creating an engagement strategy.

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This article was featured in an edition of AAOA Today and was hand selected by our editors as a piece of interest for American Apartment Owners Association Members.