AAOA Blog

an interview with David Potarf, Director, National Multi Housing Group: Marcus and Millichap

Located in Denver, Colorado, commercial broker David Potarf averages around $200 million per year in sales.  Mr. Potarf knows what it means to be a good broker, and how to find one.  Whether you are a broker aspiring to Mr. Potarf’s sales goals, or an apartment owner looking to get the most from your investment, you need to know what makes a great broker:

What Makes a Great Real Estate Broker?

If you are an owner, a good broker should have already found you,” David Potarf responds.  “They should have been sending you news of closed transactions in your area, of current listings that help you monitor the value of your property and decide when to sell.”

What if you have more than one prospective broker – how do you choose?

“Many people choose the top-listed broker, but that’s not the only option, and not always your best option,” Mr. Potarf continues.  “Maybe the top seller is too busy right now to give you the attention you need.  The number five broker may be just as capable, and more willing to give you their time.  They should be touring buyers personally, and responsive when you call.”

In this interview, David Potarf discusses:

• What questions should you ask when you interview a broker?


• What are the red flags to watch for – before you hire the wrong person?


• What are the advantages of using a broker over selling by owner?


• How does a good broker bring in multiple offers and keep the sales cycle short?


• Can you negotiate on fees?

This exclusive interview is included on the American Apartment Owners Association’s CD series, Real Estate Investment Secrets, twelve exclusive interviews with industry experts that will supercharge your ability to locate the best investment properties and manage or sell them for maximum profit. 

Real Estate Investment Secrets is available for purchase from American Apartment Owners Association. Join as a Premium Plus member, and receive all of the benefits of our association including Real Estate Investment Secrets as our gift for joining.  Visit www.joinaaoa.org for more information. 

Check back for next week’s feature, “Secrets of Evaluating and Selecting Undervalued Properties” with Ron Brock, Sr., President and CEO: Pierce Eislen.

Missed last week’s feature “How to Buy, Reposition and Resell Income Properties for Maximum Profit” with Daron Campbell, Managing Partner, RE/MAX Commercial Real Estate?  Click here.

American Apartment Owners Association offers discounts on products and services related to your commercial housing investment, including tenant debt collection, tenant background checks, insurance and financing.  Find out more at www.joinaaoa.org.

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